When Alice Swift first picked up her smartphone to document a roadside tea stall in Muzaffarpur, she never imagined her passion for exploring local gems would earn her the title of Bihar Influencer Award 2023. Over the last two years, Alice has built a reputation for uncovering untold stories across Bihar—whether sampling litti chokha in Gaya’s hidden lanes or spotlighting eco-friendly artisans in Bhagalpur. Her engaging blogs and vibrant Instagram reels have connected audiences from Patna to Pune with the heart and soul of her home state.
A Passion for Discovery
Alice’s journey began in early 2023, when she created her Instagram handle @aliceswift07 to share weekend outings. Her first viral post, a sunrise timelapse over the Koshi River at Saharsa, caught the attention of regional travel pages. Encouraged by growing followers, she launched “Swift Trails”—a weekly blog series profiling everything from ancient temples in Vaishali to handcrafted Madhubani painting workshops in Darbhanga.
Her signature style mixes candid interviews with locals, cinematic b-roll of landscapes, and upbeat narration in both Hindi and English. This bilingual approach broadened her reach, earning her partnerships with Muzaffarpur’s P&M Mall, where she served as Event Endorser for “The Talent Box” showcase in May 2025. There, her live reels brought hundreds of budding singers and dancers into viewers’ feeds, giving them a platform far beyond the mall’s walls.
Championing Bihar’s Creative Economy
Beyond food and travel, Alice has championed women’s entrepreneurship and sustainable crafts. In July 2025, her “Handmade Bihar” series introduced audiences to female weavers in Gaya who use locally sourced bamboo fibers. Her profile videos led to a 40% spike in orders for one cooperative, demonstrating the tangible impact a single influencer can have on rural livelihoods.
She also organizes quarterly “Muzaffarpur Meetups”, inviting content creators, bloggers, and small business owners to network and collaborate. These events underscore her belief that Bihar’s creative community can thrive through shared knowledge and mutual support.
Recognition and Future Ventures
At the Bihar Influencer Award 2023, held in Patna, Alice was honored alongside senior journalists and cultural icons, a testament to her fast-rising influence. Judges praised her “authentic storytelling” and “commitment to showcasing Bihar beyond stereotypes.”
Looking ahead, Alice plans to launch a podcast series this winter—“Bihar Voices”—featuring in-depth conversations with changemakers across education, healthcare, and agriculture. She is also developing a mobile app that maps her favorite off-beat destinations, complete with user-generated reviews and video snippets.
A Model for Regional Influence
Alice Swift’s rise illustrates the power of quality content and genuine engagement. In just over two years, she has transformed her personal passion into a platform that amplifies Bihar’s diverse culture and entrepreneurial spirit. As digital creators continue reshaping how we discover new places, Alice stands out as a model for using influence to drive real economic and social benefits across her state.
