The launch of Bihar’s Mukhyamantri Mahila Rojgar Yojana offering ₹10,000 to women has triggered an unprecedented rush among urban women to join Self-Help Groups (SHGs) and become “Jeevika Didi” across Bihar’s cities. Over 10 lakh new applications have poured in from urban areas alone, demonstrating the massive appeal of the women’s employment scheme ahead of the state assembly elections.
The Urban Rush: Dramatic Surge in Applications
Explosive Growth in Urban Participation
The scheme’s impact on urban areas has been remarkable, with urban women applications reaching 10 lakh within just weeks of the announcement. This represents a dramatic shift as the Jeevika program was traditionally rural-focused.
Application Breakdown:
Total applications received: Over 1.14 crore women statewide
Urban applications: 10 lakh (nearly 9% of total)
Rural applications: 1.11 crore
New urban SHG membership requests: 4.04 lakh additional women seeking to join
Urban Expansion Strategy Pays Off
The surge validates the government’s three-year urban expansion strategy for Jeevika. Urban Development Department data shows that while Jeevika traditionally operated in rural areas, the past three years have seen systematic expansion into 264 urban local bodies across Bihar.
Urban Jeevika Activities:
Hospital kitchen operations in government facilities
Government office catering services
Urban livelihood programs
Small-scale urban enterprises
Scheme Details: What’s Driving the Rush
Financial Incentives Structure
The scheme offers substantial financial support that has attracted massive urban participation:
Primary Benefit:
₹10,000 initial grant via Direct Benefit Transfer (one-time payment)
Up to ₹2 lakh additional support after 6-month business assessment
12% annual interest rate on loans (highly subsidized)
1-3 year repayment period for additional loans
Eligibility Requirements Driving SHG Membership
The mandatory requirement to be a Jeevika SHG member has created the urban rush:
Mandatory Criteria:
Must be a married woman aged 18-60
Resident of Bihar with permanent address
Member of Jeevika Self-Help Group (mandatory)
Not an income tax payer or government employee
One woman per family eligible
Application Process: Urban vs Rural Divide
Urban Application Mechanism
Urban women face a more complex process compared to rural applicants:
Urban Process:
Online application via www.brlps.in portal
Physical verification by Jeevika staff at home
SHG formation or joining existing groups
Documentation submission and approval
Bank account linking and verification
Rural Application Advantage
Rural women have simpler access through established village organizations:
Direct application through village organization meetings
Existing SHG network facilitates easy enrollment
Community-based verification process
Established infrastructure for scheme implementation
Political Implications: Electoral Strategy
Pre-Election Timing
The scheme’s launch just months before Bihar Assembly elections has clear political undertones:
Strategic Benefits:
Direct cash transfer of ₹7,500 crore to 75 lakh women
Women voter targeting – a key NDA constituency
Urban outreach expansion beyond traditional rural base
“Double engine government” narrative reinforcement
PM Modi’s National Linkage
Prime Minister Modi’s personal launch of the scheme connects it to national programs:
Lakhpati Didi campaign expansion
Women empowerment narrative at national level
Bihar’s special status in women-focused schemes
Credit for central-state cooperation
Implementation Challenges and Solutions
Verification Bottlenecks
The sudden surge in urban applications has created processing challenges:
Current Issues:
10 lakh applications requiring physical verification
Limited urban Jeevika staff for verification
New SHG formation requirements
Documentation verification delays
Government Response:
Additional staff deployment for urban areas
Streamlined verification process
Digital documentation acceptance
Extended processing timeline until December 26, 2025
Phased Payment Schedule
To manage the volume, the government has announced 14 payment dates extending until December 2025:
Payment Timeline:
September 26: 75 lakh women (₹7,500 crore)
October 3: 25 lakh women
October 6 & 17: Additional batches
Final payments: By December 26, 2025
Economic Impact: Urban Entrepreneurship Boost
Business Categories Covered
The scheme supports diverse urban economic activities:
Eligible Activities:
Grocery and retail stores
Tailoring and garment services
Beauty and cosmetic services
Food preparation and catering
Handicrafts and artisan work
Small-scale manufacturing
Market Development Support
The government plans urban haat-bazaars for product sales:
Local market development in cities
Sales platform creation for women entrepreneurs
Value chain integration for products
Marketing support for urban businesses
Success Stories and Early Impact
Urban SHG Network Growth
The scheme has accelerated urban SHG formation:
Total active SHGs: 3.12 lakh across Bihar
Urban SHG membership: Growing rapidly
New group formations: 5.26 lakh in first week alone
Total women members: 1.34 crore statewide
Financial Institution Support
The Jeevika Nidhi Credit Cooperative Society provides additional support:
Bank-like services for women
Subsidized credit access
Financial literacy programs
Savings promotion initiatives
Comparison with National Programs
Integration with Central Schemes
Bihar’s program complements national women empowerment initiatives:
Connected Programs:
Lakhpati Didi campaign – targeting ₹1 lakh annual earnings
Mudra Yojana – micro-enterprise financing
Drone Didi – technology adoption
Bank Sakhi – financial services
Scale and Scope
Bihar’s scheme stands out for its scale:
₹27,000 crore total estimated investment
2.7 crore families coverage target
Universal coverage approach (one woman per family)
Urban-rural integration strategy
Future Expansion Plans
Capacity Building Initiatives
The government plans comprehensive support systems:
Training programs for entrepreneurs
Skill development workshops
Technology integration support
Market linkage facilitation
Infrastructure Development
Supporting infrastructure is being developed:
Additional urban centers for Jeevika
Technology platforms for service delivery
Financial service integration
Supply chain development
The ₹10,000 Mukhyamantri Mahila Rojgar Yojana has successfully triggered a massive transformation in urban women’s economic participation across Bihar. The 10 lakh urban applications represent not just numbers but a fundamental shift in how urban women view entrepreneurship and self-employment opportunities.
The scheme’s success in attracting urban participation demonstrates the pent-up demand for women’s economic empowerment in Bihar’s cities. By mandating SHG membership, the government has simultaneously strengthened grassroots institutions while providing direct financial benefits.
As Bihar approaches assembly elections, this scheme represents a masterful combination of social welfare, economic empowerment, and political strategy. The urban rush to become “Jeevika Didi” shows how targeted policy interventions can rapidly change participation patterns and create new economic opportunities.
Key Achievements:
10 lakh urban applications received for SHG membership
₹7,500 crore already transferred to 75 lakh women
Urban-rural integration of women’s economic programs
Electoral goodwill generated among key voter demographic
Economic empowerment infrastructure strengthened statewide
The success of this initiative may well become a template for other states seeking to combine women’s empowerment with political strategy, demonstrating how well-designed social programs can achieve multiple objectives simultaneously while creating genuine economic opportunities for women across urban and rural areas.
